Custom Websites

CASE STUDY

Resort Branding & Site Redesign

Designed and re-branded a luxury resort website, showcasing the resort's stunning landscape, sustainability practices, and world-class amenitites and experiences. This example project above is similar to projects completed while at digital marketing agency, netamorphosis.

WHAT I DID

  • Branding / Concepts
  • Site Design
  • Custom Illustrations
  • 3rd-party Developer Management
  • Identity & Style Guide
  • Front-end Development

TECHNOLOGIES

  • Figma
  • Photoshop / Illustrator
  • HTML / Responsive CSS
  • Wordpress
  • Github
  • Premiere Pro

Objective
Immerse the user in the relaxing atmosphere of the resort with an easy to use interface to increase bookings.



CHALLENGES

  • Inconsistent, generic branding
  • Hard to find information
  • Not mobile friendly
  • Undistinguishable from competitors

SOLUTIONS

  • New branding that reflects the island
  • Develop an information heirarchy
  • Optimize UX for mobile
  • Add unique illustrations & content

OUTCOMES

  • Increased user engagement metrics
  • Positive user and client feedback
  • Improved site speed & mobile usage
  • An award-winning site

Custom mobile website

PROCESS

  1. Research and develop strategy with team
  2. Brainstorm identity concepts, fonts and colors
  3. Iterate wireframe navigations and page layouts
  4. Sketch illustrations or layout ideas on paper first
  5. Design page layouts in Figma
  6. Iterate designs with team and client feedback
  7. Prototype animation effects and develop HTML/CSS



Homepage for auto part database

Auto Part Database

Solo designed and developed a car modification website with a SQL database for amateur car enthusiasts to research car parts.

WHAT I DID

  • Design
  • Development
  • Database creation
  • Hosting and Deployment

TECHNOLOGIES

  • Photoshop
  • HTML
  • Responsive CSS
  • JS, PHP, SQL