Ecommerce

Custom Shopify Ecommerce

Custom Shopify Ecommerce

Customizing Shopify

Created custom branding, designed ecommerce page layouts, and coded the Shopify front-end for high-growth startup ecommerce businesses. Worked collaboratively with clients to help build their brand vision. The above example project is similar to those completed at digital marketing agency, netamorphosis.

WHAT I DID

  • Branding
  • Design
  • CSS and dev management
  • Image editing and asset creation
  • Third-party integrations
  • HTML email templates

TECHNOLOGIES

  • Figma
  • Photoshop / Illustrator
  • Liquid, CSS, SASS, JS
  • Shopify
  • Github
  • Mailchimp / Klaviyo

Solar parts store homepage and product page

CASE STUDY

Solar Part Store

Built an ecommerce store for B2B solar company, Schletter, to sell solar parts to wholesalers and small businesses. This project included many third-party integrations such as tax and shipping software customized with complex business logic.

WHAT I DID

  • Requirements doc
  • Design
  • Front-end Development
  • Content management
  • Product photography & editing
  • Third-party integrations
  • PCI compliance

TECHNOLOGIES

  • Photoshop
  • HTML, CSS, JS
  • Miva Merchant CMS
  • Chase Payment Gateway
  • Avalara Tax Software
  • FedEx shipping software
  • Custom bill pay


Objective
Create an online store to streamline solar parts ordering for customers and for internal teams.



CHALLENGES

  • Internal teams with tedious processes
  • A wide range of shipping sizes
  • Manual ordering & payments
  • Customers with different pricing

SOLUTIONS

  • Automate orders with solar layout tool
  • Custom real-time shipping calculations
  • Enabled invoicing & credit card payments
  • Custom prices for each retailer

OUTCOMES

  • Increased small retailer customers
  • Reduced workload for shipping dept.
  • Faster orders for customers
  • Generated over $1M dollars in sales




PROCESS

  1. Identify customer & internal team needs
  2. Mockup page layouts and branding in Photoshop
  3. Code pages using HTML, CSS, JS & MVC templating
  4. Integrate 3rd-party plugins, such as freight shipping
  5. Work with developers on shipping cost calculations
  6. Add site features based on surveys after launch

Apparel ecommerce site landing pages

Apparel Ecommerce & Email Marketing

Designed several ecommerce websites for women's retail apparel company Arizona Mail Order. Responsible for all HTML email design, coding and scheduling. Created engaging ways to market to the customer including a style quiz, animation, user-targeted content, automated emails.

WHAT I DID

  • Site redesign, Landing page design
  • Email coding and site CSS
  • Email marketing

TECHNOLOGIES

  • Photoshop
  • HTML, CSS
  • Email Marketing Services such as Mailchimp and Yesmail